Marketing Blog https://ict.ken.be/marketing http://www.rssboard.org/rss-specification mojoPortal Blog Module 120 no Shadow Commercials For some time we are aware of companies and networks applying shadow banning, a practise where the end-user thinks they reach their audience but in reality their content is being filtered out. 

More recently - 2020 - however, shadow commercials have started to surface more prominently.

A technique were companies and networks do show the publisher assets to the intended audience, but insert advertising and monetize on content without the initial publisher actually knowing about it.

According to Forbes creaters do not like the idea of shadow commericials and are looking into solutions.

A discussion about the YouTube terms of service changes can be found on hackersnews

 

 


Ken  ...]]>
https://ict.ken.be/shadow-commercials https://ict.ken.be/shadow-commercials https://ict.ken.be/shadow-commercials Fri, 20 Nov 2020 09:31:00 GMT
Engagement Mana Engagement Mana is just a term I invented (or at least didn't find it when I started using it)

It's to point out to people how important it is to take care of websites (or other digital assets) that are being decommissioned.

Often things get removed and all the links and pages disappear without propper goodbye messages. 

I find it very annoying when I follow a link online and it just redirects me to the home page of the website. And probably your customers find it stupid too. Not to mention that search engines will for sure punish you for this behavior.

There are so much better, easy to implement solutions. 

  • Put a message why the project was closed and point people to most relevant topic on your existing sites.
  • Give them some positive message and present them with search on your system about that topic.
  • Do some ux tests to see what your customers would like in that situation.
  • ...

Anyway, just keep the soul of your old digital assets alive... you will not have to wait until the afterlive to be rewarded.


Ken  ...]]>
https://ict.ken.be/engagement-mana https://ict.ken.be/engagement-mana https://ict.ken.be/engagement-mana Thu, 30 Jul 2020 08:56:00 GMT
Security is Evil For some of our customers we have a Security Bounty Program running.
And as most companies they don't like to spend time and budget on security.
Finally I also understand why... it's just evil.
So there you have it.

Screenshot of dashboard showing 666


Ken  ...]]>
https://ict.ken.be/security-is-evil https://ict.ken.be/security-is-evil https://ict.ken.be/security-is-evil Mon, 25 May 2020 15:08:00 GMT
Prototyping Tools
  • Invision
  • Axure
  • Balsamiq
  • more:


    Ken  ...]]>
    https://ict.ken.be/prototyping-tools https://ict.ken.be/prototyping-tools https://ict.ken.be/prototyping-tools Wed, 07 Dec 2016 12:46:00 GMT
    Balsamiq Designing Prototypes for Websites in Balsamiq Mockups by Evgeny Onutchin

    https://app.pluralsight.com/library/courses/designing-prototypes-websites-balsamiq-mockups-2115/table-of-contents

    Process

    • Wireframe > Mockup > Prototype

    Features

    • Offline application (not-free)
    • Symbols are basically templates
    • Clone mockups
    • Bootstrap template
    • Low fidelity vs high fidelity prototyping

    Keyboard Shortcuts


    Ken  ...]]>
    https://ict.ken.be/balsamiq https://ict.ken.be/balsamiq https://ict.ken.be/balsamiq Wed, 07 Dec 2016 12:44:00 GMT
    Axure
  • https://www.axure.com/
  • https://share.axure.com/
  • Introduction to Axure RP by Antonia Anni

    https://app.pluralsight.com/library/courses/introduction-axure-1965/table-of-contents

    • Offline application to be installed
    • Community Widget Libraries
    • Allow hotspots and online commenting
    • Embedding urls
    • Creating Forms

    Responsive Style Guide and Pattern Library Creation in Axure by Sandra Gonzalez

    https://app.pluralsight.com/library/courses/responsive-style-guide-pattern-library-creation-axure-2446/table-of-contents

    • Set typical breakpoints
    • Always start from Base and then specialize on breakpoint tabs
    • Default & flow library out of the box
    • Custom styles can be copied
    • Touch checkbox need to be custom made
    • Touch radio button need to be custom made
    • Responsive grid
    • Input fields with watermark
    • Interactive notifications
    • Responsive navigation
    • Grouping on breakpoint level
    • Create template file to use with your custom library
    • And finally build prototype with your library

    Ken  ...]]>
    https://ict.ken.be/axure https://ict.ken.be/axure https://ict.ken.be/axure Wed, 07 Dec 2016 12:11:00 GMT
    InVision Notes on Creating Web and App Prototypes with InVision by Jay Boucher

    https://app.pluralsight.com/library/courses/web-app-prototypes-invision-2014
    https://projects.invisionapp.com/d/main#/projects

    Features

    • Screen Status (In Progress, Needs Review, Approved)
    • Click and hold to highlight the hotspots
    • Create templates and apply them to multiple pages
    • Setting fixed header point
    • Maintain scroll position after click
    • Global dropdown menu with slide effects
    • Updating and synchronising files (manual or dropbox)
    • Version history using time stamp
    • Sharing and commenting
    • Download and put on your own web server
    • Real-time collaboration and feedback using liveshare
    • Save snapshots of chat drawings
    • Build from Photoshop file visible layer groups (+, *, &, .png)
    • Build from Sketch (-)

    Ken  ...]]>
    https://ict.ken.be/invision https://ict.ken.be/invision https://ict.ken.be/invision Mon, 05 Dec 2016 17:14:00 GMT
    How to find good technical people for the job And this is how you find skilled people for your company... Vimeo puts job offers in debug console of their website.

    Vimeo job offer in debug console


    Ken  ...]]>
    https://ict.ken.be/how-to-find-good-technical-people-for-the-job https://ict.ken.be/how-to-find-good-technical-people-for-the-job https://ict.ken.be/how-to-find-good-technical-people-for-the-job Sun, 28 Feb 2016 18:28:00 GMT
    Tips for managing future online projects Crystal ball predictions for 2016 and the near future...

    • Invest in machine learning, a big part of your content should be generated automatically
    • Use realtime data gathering to market your thousands of prospects
    • Improve your customer journey maps especially on the real vs virtual touchpoints
    • Sell small hardware related to your website
    • Find partners that really understand technology and find others to audit them
    • Setup policies for use of SaaS
    • Let your employees participate in open source initiatives

    Ken  ...]]>
    https://ict.ken.be/tips-for-managing-future-online-projects https://ict.ken.be/tips-for-managing-future-online-projects https://ict.ken.be/tips-for-managing-future-online-projects Sat, 12 Dec 2015 09:53:00 GMT
    Nodejs in station NMBS Today, I saw this time keeper when walking in the South train station of brussels.

    screen with clock developed in nodejs

    Makes me wonder, why would they leave the nodejs logo at the bottom of the screen?

    • Is NMBS trying to recruit new techies in this way?
    • Is Nodejs trying to promote a more mature image?
    • Will they tell us more in the next days?

    Anyway... javascript in the back-end of the train station. And people wonder why trains are late...


    Ken  ...]]>
    https://ict.ken.be/nodejs-in-station-nmbs https://ict.ken.be/nodejs-in-station-nmbs https://ict.ken.be/nodejs-in-station-nmbs Tue, 06 Oct 2015 21:23:00 GMT
    Developers will be business most valuable asset

    Cloud providers will do everything they can to attract the largest developer pool they can, as that will inevitably presage the victors in the cloud provider wars.

    Loosely coupled application topologies are the hallmark of Web-scale companies.

    Developers will be the most strategic mantra for third platform competitors in 2014 – for the next two decades, the biggest winners in the industry will be those that can capture the hearts and minds of this next generation of innovators over the next two years.

    Read more about the coming war for developers


    Ken  ...]]>
    https://ict.ken.be/developers-will-be-business-most-valuable-asset https://ict.ken.be/developers-will-be-business-most-valuable-asset https://ict.ken.be/developers-will-be-business-most-valuable-asset Tue, 14 Oct 2014 21:33:00 GMT
    Things that kill creativity
  • Surveillance: Hovering over adults. Making them feel like they're constantly being watched. The risk taking and creative urge hides.
  • Over Control: Constantly telling adults how to do things often leaves them feeling like their originality is a mistake and any exploration a waste of time.
  • Competition: Putting adults in a win-lose situation, where only one person can come out on top, does not foster creativity. Collaboration Does.

  • Ken  ...]]>
    https://ict.ken.be/things-that-kill-creativity https://ict.ken.be/things-that-kill-creativity https://ict.ken.be/things-that-kill-creativity Wed, 18 Sep 2013 17:21:00 GMT
    Social media for dummies Logos explained in words.


    Ken  ...]]>
    https://ict.ken.be/social-media-for-dummies https://ict.ken.be/social-media-for-dummies https://ict.ken.be/social-media-for-dummies Tue, 17 Sep 2013 23:31:00 GMT
    Make Opinionated Software Your app should take sides

    Some people argue software should be agnostic. They say it's arrogant for developers to limit features or ignore feature requests. They say software should always be as flexible as possible.

    We think that's bullshit. The best software has a vision. The best software takes sides. When someone uses software, they're not just looking for features, they're looking for an approach. They're looking for a vision. Decide what your vision is and run with it.

    And remember, if they don't like your vision there are plenty of other visions out there for people. Don't go chasing people you'll never make happy.

    A great example is the original wiki design. Ward Cunningham and friends deliberately stripped the wiki of many features that were considered integral to document collaboration in the past. Instead of attributing each change of the document to a certain person, they removed much of the visual representation of ownership. They made the content ego-less and time-less. They decided it wasn't important who wrote the content or when it was written. And that has made all the difference. This decision fostered a shared sense of community and was a key ingredient in the success of Wikipedia.

    Our apps have followed a similar path. They don't try to be all things to all people. They have an attitude. They seek out customers who are actually partners. They speak to people who share our vision. You're either on the bus or off the bus.

    copy from: http://gettingreal.37signals.com


    Ken  ...]]>
    https://ict.ken.be/make-opinionated-software https://ict.ken.be/make-opinionated-software https://ict.ken.be/make-opinionated-software Thu, 27 Jun 2013 18:55:00 GMT
    How to increase traffic to your site Include viral marketing techniques

    • Virtual postcards a good way to get people to send more people to your web site
    • Word of mouth, such as “Tell a friend,” “Send this coupon to a friend,” or “Recommend this to a friend”
    • “Tell a Friend” button; under articles or press releases: “E-mail this article to a friend” button
    • Pass it on, when we receive an e-book, cool tool, or funny video, and then forward it to friends 
    • Product or service based, when a free tool is used online and that tool includes an embedded marketing message, such as Hotmail.

    Sign-up

    • Get as many visitors as possible to give you their e-mail address and permission to be included in your mailings - do this by having numerous ways for your visitors to sign up to receive newsletters, "what's new", notices of changes to your Web site, coupons, or new giveaways.
    • Loyalty among visitors-do this by having a members - only section of your Web site that has special offers for them as well as discounts or freebies.

    Recurring events

    • Create “stickiness” - daily advice column, "what's new" (should be accessible from your home page), descriptions of your many products, a discussion forum with constantly changing interesting conversations relative to yourproducts, a news section that is updated daily, as well as a weekly contest that site visitors can enter.
    • Providing a Tip of the Day to Encourage Repeat Visits - they can be from one sentence to one paragraph long - Encourage people to send the tip to a friend.

    Freebies & product samples

    • Giving things away is a great way to increase traffic - if you give something different away each week, you are sure to have a steady stream of repeat traffic (to find these listings of free stuff, simply go to a search engine and do a search on “Free Stuff Index” or “Free Stuff Links”) -tTry to have your logo and URL displayed on the item. “We change our free offer every single week! Keep checking back” or “Click here to be notified by e-mail when we update” also works well. "Tell a friend".
    • Samples of your product/service - ask the people who received a sample what they thought of it, if they had any problems, and if they have any questions. Direct the samplers back to your Web site for more information and discounts on purchasing the regular version of the product plus ask for their emails to be notified about more samples.

    Coupons

    • If people liked the sample, give them a coupon to purchase the regular version at a discount. If they like the regular version, they may purchase it again at full price or recommend the product to a friend - email for updates. Coupons provide ideal viral marketing opportunities—for example,“Send this coupon to a friend.” CoolSavings.com is an online coupon network where businesses can advertise and place coupons for their products and services

    Promotions

    • You might consider having a special promotions section on your Web site. Click here if you’d like to be notified when we update” or “Click here to receive our e-specials weekly".

    Calendar

    • A comprehensive, current calendar of events related to your company or your industry can encourage repeat visits. ask people if they’d like to be notified via e-mail when you update your calendar of events.

    Contests & Gamification

    • Contests and competitions are great traffic builders. It is also a great way to find out about your target market by requesting information on the entry form. Not too many questions!
    • Having your own Site of the Day or Site of the Week listing means a great deal of work, searching the Internet for a cool site to add or looking through all the submissions.
    • You can host anything from a Star Wars trivia contest to having guests play an interactive game with other visitors. Allow visitors an easy way to “Tell a friend” about your game.

    Employment opportunities

    • Creating Useful Links from Your Site - Place them down a level or two after the visitors have seen all the information you want them to see before you provide the links away from your site. Try exchanging links with others so you receive a link from their site to your site. As long as the links are of value to your visitors, people will come back to see if you have found any new and interesting sites for them to visit. - notification on updates of links list

    Chat

    • If you have a chat forum on your site, make sure that the topic relates to your business and that participants are likely to be your target market. To encourage repeat visitors, you could change the topic from day to day or week to week, invite famous people (You should try to post the topics of the discussions at least a week in advance).

    Reminders

    • Display “Bookmark me now!” or “Bookmark Us!” call to action, nine times out of ten you will at least consider it.
    • Sending reminders about important dates or events related to our service. 

    Surveys

    • Inviting Visitors to Contribute with Surveys - For people to want to fill out the survey and see the results, the survey topic must be interesting. To encourage input, consider having the survey results available to participants only. Your surveys should be short and to the point. Let people know why you are asking them to do the survey and when the deadline is. Make your questions clear and concise. The responses should be Yes/No or multiple choice. When reporting the results, don’t just put them on your Web page; post the results to newsgroups and mailing lists that would be interested.

    Hapiness

    • Keep Them Happy with Cartoons & Jokes
    • Benefiting from Humor with Jokes and Trivia - People enjoy trivia, or a Thought of the Day - make sure that whatever you include as content on your Web site is appropriate given your objectives and target market. The Daily Motivator allows you to sign up to receive your daily motivation via e-mail and also encourages others to put the Daily Motivator on their sites; Women.com has a joke of the day that you can view on-line.

    Advice column

    Testimonials

    • If you are marketing a service online, it is difficult to visually depict what your service is all about - include a page on your site that lists testimonials from well-known customers.

    Site design & maintenance

    • Avoid “Under Construction” pages on your site; they are of no value to the visitor - When you have information, post it; until then, don’t mention it.
    • Include security information - explain to your customers when transactions or exchanges of information on your Web site are secure.
    • Almost 80 percent of Web users scan text online as opposed to actually reading it - make your key points quickly and succinctly; use lots of bulleted lists, headers, and horizontal rules to create visual breaks in the content. This keeps visitors interested; if they are faced with huge blocks of text, most visitors are overwhelmed by the quantity of the information and are too intimidated to read your message.
    • Never have dead ends where viewers scroll down a screen or two of information only to find that they must scroll all the way back to the top to move on (because you have no links at the bottom of the page).
    • Your visitors should be able to get anywhere they want to go on your site in three clicks or fewer.
    • Font types, headers, footers, navigational bars, buttons, bullets, colors, and so on, should be consistent throughout the site to maintain a polished, professional look.

    So, did you check out CoolSavings ? 


    Ken  ...]]>
    https://ict.ken.be/how-to-increase-traffic-to-your-site https://ict.ken.be/how-to-increase-traffic-to-your-site https://ict.ken.be/how-to-increase-traffic-to-your-site Wed, 02 Jan 2013 20:22:00 GMT
    Facebook Platform Overview by Yasser Shohoud

    http://facebook.com/shohoudy

    http://developers.facebook.com/socialdesign/

    • Community: people we know and trust
    • Conversations: help people get in contact
    • Identity: how each user wants to be seen, express themselves

    Social graph and social channels
    Graph API & FQL, Authentication & Permissions, Dialogs, Social Plugins
    Applications: Pages, Page Tabs, Canvas, Web Sites, Mobile, Desktop & Devices

    The social graph

    Edges: play, like, friends, read, checkin, connect, use

    Pages

    • Presence of your brand
    • Apps can be surfaced as page tabs
    • Website presence, Canvas app experience, Page tab experience

    Social Plugins

    • like button 
    • activity feed
    • comments
    • recommendations
    • like box
    • registration
    • facepile
    • live stream
    • login button 
    • send button

    Dialogs

    • feed dialog: post to timeline or friends timeline
    • send dialog
    • request dialog

    Meta Data

    Add javascript SDK to your page

    • When using the feed dialog, you do not need to request permissions.
    • So if possible always use this instead of the api.

    Graph API

    Authentication
    https://developers.facebook.com/docs/authentication

    Access objects using their ID as the first path component /object_id

    ?ids=cocacola,pepsi
    ?ids=http://www.imdb.com/title/tt0117500
    /me
    /me?metadata=1

    Access a connection by specifying it as the second path component
    /notes is a collection of note objects

    Limiting results and paging

    ?fields=id,name,location
    ?limit=3
    ?offset=100
    ?offset=100&limit=50
    ?since=1320105600&until=1320192000

    Creating objects
    POST to /me/events with event parameters

    https://developers.facebook.com/tools/explorer

    Batching API Calls
    https://developers.facebook.com/docs/reference/api/batch/

    Real-Time Updates

    • Get pings from Facebook when specific data changes
    • You get just the changed fields, not the changes
    • Every 5 seconds/1000 changes
    • You set up an endpoint to receive pings
    • You call /app_id/subscriptions to create/update/delete subscriptions
    • https://developers.facebook.com/docs/reference/api/realtime/

    Facebook Query Language (FQL)

    /fql?q=SELECT name FROM user WHERE uid=574937872

    /fql?q=SELECT uid,name,pic_square FROM user WHERE uid = me()
    OR uid IN (SELECT uid2 FROM friend WHERE uid1 = me())

    /fql?q={"query1":"SELECT uid,rsvp_status FROM event_member WHERE
    eid=12345678","query2":"SELECT name,url,pic FROM profile WHERE id IN
    (SELECT uid FROM #query1)"}

    Dates

    • Returned in ISO-8601 (2011-11-17T18:00:16+0000)
    • Can specify a date_format following php date function
    • http://php.net/manual/en/function.date.php
    • eg. date_format=U for Unix dates 1321552816
    • eg. date_format=r for Thu, 17 Nov 2011 18:00:16+0000
    • Default graph api timezone is UTC
    • Default fql timezone is PST -> UTC-8

    More

    Solid Tests: https://solid.fbdublin.com
    Forums: htttp://facebook.stackoverflow.com
    Bugs: https://developers.facebook.com/bugs
    Roadmap: https://developers.facebook.com/roadmap


    Ken  ...]]>
    https://ict.ken.be/facebook-platform-overview https://ict.ken.be/facebook-platform-overview https://ict.ken.be/facebook-platform-overview Sun, 09 Dec 2012 16:37:00 GMT
    Google+ for Business - Notes by Jesse Stay
    • Hangouts will give more humanity to your business

    Why Google+?

    • Social layer on top of all google products, not a social network.
    • Google calls it their social spine/glue.
    • Follow people on the stream that are related to your keywords.
    • Your tagline is included in the search results of Google, so important for your keywords.
    • Target towards people, not the brand ! (people, content, places)
    • Google+ page (no touch policy) vs Google profile.

    What to do?

    • Focus on building your personal page first and then promote your page after this.
    • Segment your audience, especially influencers. And target them with specific content.
    • Use people to point to the brand (make a person represent the service) eg. Dell Computers
    • Schedule Hangouts and broadcasts to create followers.

    Page Analytics on your profile.

    To know what kind of posts your people are interesting in. And at what time they read it.

    Direct Connect and +1 Badges for your website, so you have +1 buttons in the search.
    http://google.com/+/business/

    Hangouts Videochats

    • eg. Michael Dell, Scott Jarvie, DJ Kaskade
    • Up to 10 people in one chat room.
    • There is an api that allows you to hangout extentions.
    • Crash other peoples hangouts, especially if you have lots of fans.

    Google+ and Search

    • Also use plus.google.com
    • Search people and pages.
    • Search Google+ Hangouts

    Trending terms and search

    • Real time, rich content 
    • If you type into a trending, it will pop-up in this stream.
    • People see their search bubble, so you need a way in. Circle lots of people.
    • rel="author" tags to google+ profile will rank your article higher.
    • Authority is greater then recency and other facters!
    • Google "Search Plus Your World"
    • Add plus1 button to your site.

    Customize + Snippet

    • Inserting rich data that Google+ will show on sharing
    • schema.org
    • You can put this in the body or in the head.

    Adding an author

    • <a href="your google link" rel="author">same name as profile</a>
    • and add site to your profile

    Utilize badges and +1 buttons

    Google+ Hangouts API

    Google+ Developer API (and limits)

    plus.google.com Tools

    • Tools that allow multiple social posts:
    • hootsuite 
    • hearsay social
    • vitrue
    • involver
    • chrome extensions: reformatting interface, cross posting, ...

    Books to read:

    • How to win friends and influence people - Dale Breckenridge Carnegie
    • Enchantment - Guy Kawasaki

    Ken  ...]]>
    https://ict.ken.be/google-for-business-notes https://ict.ken.be/google-for-business-notes https://ict.ken.be/google-for-business-notes Sun, 09 Dec 2012 14:57:00 GMT
    Adwords optimizations
  • Keywords vs Conversion
  • Ctr and visits vs Bounce
  • Stronger CTA on high bounce rate landing pages
  • Dropoff vs Browser
  • Target high conversion regions

  • Ken  ...]]>
    https://ict.ken.be/adwords-optimizations https://ict.ken.be/adwords-optimizations https://ict.ken.be/adwords-optimizations Wed, 14 Nov 2012 14:11:00 GMT
    Social Media: The Big Picture - Notes Social Media: The Big Picture
    AmberMac.com
    • 2002 Friendster
    • 2004 Facebook (1 billion)
    • 2006 Twitter (100 million)
    The big players
    • FourSquare : location based from sharing to suggesting locations
    • Pinterest : sharing photos (mainly female subscribers)
    • Thumblr : (50milj) short bloggers
    • LinkedIn
    • Twitter
    • Google+ : hangout with multi people video chat
    • Facebook
    • YouTube
    Engagement 
    • Friending
    • Following
    • Tweeting
    • Retweeting
    • Pinning
    • Klout : a popular tool that measures a person's online influence (http://klout.com/how-it-works)
    Authenticity
    • As human and real as possible.
    • eg. Blendtec (williteblend.com) ROI -> 500% increase in sales
    Bravery
    • Doing bold things to stand out in the crowd.
    • eg. SitorSquat by charmin (market toilet paper brand by giving users an application that finds clean toilets)

    Consistency

    • Going out on a regular basis. Never leave long gaps.
    • Map out on calandar and measure success.
    • eg. OldSpice ROI -> 100milion views and 107% increase in sales

    ROE : Return on engagement

    Your Social Story
    Digital Reputation Management
    • eg. Dave Carroll -> 10% share drop, 180 milion dollar loss
    • Pay attention to what people are saying about you in the social circles. 
    Social Responsibility
    • eg. Chipotle sustainable farms
    Discover your story
    • Brandtelling uses a series of brand stories to make your brand relevant to your target market or audience.
    • These can be stories about the company, its products and innovations or its people. - Arthur Germain
    Re-write your story 
    • History section of website
    • Add humor
    • Add personal stuff
    Tell you story
    Facebook
    An average user has around 150-170 friends.
    Focus on filling the blank box
    content matters
    asking questions to your community
    Increase distribution with photos and videos.
    always add multimedia to your text
    50% in shareability
    Get inside Insights
    measure and market
    allows you to craft the messages for them
    Twitter
    Identify influencers
    Share content
    Build lists to listen (listen to your market related topics)
    Make a human tweet (show people behind your company)
    Leverage mobile 
    Customize background (you can add links)
    Use hashtags (to allow them to find your content more easy)
     
    Have conversations!
    eg. use twitter as a customer service
    eg. sign off with name of employee
    YouTube
    Keep it short (60 seconds or less)
    Customize your channel
    Commit to a schedule
    Brand your videos
    Measure traffic
    Use playlists
    Use tags
    Try tips for your followers
    LinkedIn
    Complete your profile
    Respond to adds
    Create SEO-friendly summary (keywords)
    Use apps (linkedin cardmunch)
    Add a profile video (slideshare app)
    Pinterest
    Create your photo story
    Leverage themes
    Use hashtags
    Add pin-it button
    Build community (re-pin)
    Google+
    Hangouts and hangout on air
    Build community for better SEO rankings
    Post daily (use photos/videos)
    Complete your tagline and add links
    Enjoy the conversation (unlike facebook)
    Digital Plan
    Create Privacy Policy
    • http://policytool.net
    • Set guidelines for interaction
    • Internal vs external guidelines
    • Manage (not control) the conversation
    • When removing link, put a pointer to social policy rules.
    Choosing tools (3-4)
    Create a calendar
    Content and timeframe over 6 months
    When is best time to post?
    Determine metrics of success
    Quality not quantity
    Share your plan with other employees
    Pivot when necessary, be ready to change the social media location
    Creating Content
    • Remember the story
    • Include a call-to-action, always get people to do something
    • Nurture your community, getting to know your people
    • Study your stats
    • Watch your competition, esp. their successes.
    Top Trends
    Gamification: turning simple things into fun games with virtual rewards.
    eg. http://emailga.me : The email game (smiley gets happier when handling your messages) - inbox zero
     
    Smart Technology
    eg. Smart transparent window
     
    Facial Recognition
    eg. SceneTap : view who is at what venue throught the security camera at door of bar.
     
    Location Based Services
    eg. FourSquare : 70% male users because of privacy
     
    Mobile
    Not only phones but also the touchpads and tablets
    Shorter and more simple content
     

    Ken  ...]]>
    https://ict.ken.be/social-media-the-big-picture-notes https://ict.ken.be/social-media-the-big-picture-notes https://ict.ken.be/social-media-the-big-picture-notes Wed, 14 Nov 2012 13:37:00 GMT