The last years marketing has changed enormously. Social media, online television and search engines have changed the way we collect leads completely. We started investigating into seo and ppc for some of our own projects and realized that marketing has become an exact science. Every penny is tracked and we know exactly where our customers come from.
Furthermore we need highly trained ICT people to setup these online marketing campaigns.
This section is a collection of notes that we found interesting through the years, they help us refresh our memory when needed.